A build-off of the Typeface Spread project, this is a 60-second video that highlights the unique characteristics and personality of a particular typeface. This project aims to use sequence and motion in visually describing and comparing the various forms and attributes of the typeface.
Kinetic Typography | Animation Design | Motion Graphics
Duration: 1.5 Week
Team: Individual
Programs: After Effects, Illustrator
Building off of Spread Project
This project draws from the colors and style of my Typeface Spread project.
Breaking Music Down
There are many instruments added and taken away throughout my chosen music piece, which makes storyboarding complicated. I started to break it down according to the instruments, this way I’d be able to know which times to add key animations.
Part 1: Showcasing the world’s need for a versatile typeface. (first half, building suspense)
Part 2: Introducing Tisa as the solution and showing Tisa’s unique type characteristics. (largest section—buildup up to climax)
Part 3: Showing Tisa in context (end of buildup, stops at climax)
Part 4: wind down—titles and music credits (last few seconds)
Storyboarding
I went through a process of brainstorming scenes based on the music I chose. Thinking about how to match the rhythm to the animation, building a storyline (introduction, suspense, climax, resolution), and portraying the type's personality through movement.
Reflection
Though animation consumes lots of time and energy, this project has by far been one of my favorites. There were many technical and conceptual ideas to learn within a short amount of time, including staying true to the beat of the music while preserving readability, utilizing transitions and shapes to lead the viewer and not overpower the focus of the animation, and building memorable storylines that accurately represent the typeface. However, the final products (including those of my classmates) are always delightful and entertaining to watch.
Something I wished I had done differently was put a bit more time into storyboarding. Though it’s difficult to imagine how exactly the animation will turn out, I learned the storyboarding stage is crucial to developing a complete and whole animation with a steady storyline.
Through this project, I’ve gained so many rewarding insights and experiences. I’ve learned a lot about my process, exploring in breadth and then in-depth, receiving and digesting various types of feedback, and learning to design with a particular audience in mind.
