A two-page spread that highlights the unique characteristics and personality of a particular typeface. Utilizing principles of typesetting, this project aims to create an engaging and readable book spread.
Print Design | Graphic Design | Branding
About The typeface
Designed by Slovenian designer, Mitja Miklavcic, in 2006. Inspired by 19th-century slab serif wood-type designs, Miklavcic strove to create something that was soft and gentle to the eye, yet still retained the unique characteristics of old wood-type designs.
Tisa’s popularity is driven by its flexibility—works great in both small and display sizes. Used in a wide variety of settings including app interfaces, magazines, online blogs, portfolios, poster advertisements, and news articles. Used mostly as a body text because of its excellent legibility.
Exploring
Played around with positioning of display and body texts, while also thinking about placement of images. Felt the most successful compositions were the stable and simple ones.
Emphasized Tisa’s adaptability—it's compatible with various sizes and is used across many platforms. Came up with a few slogan ideas: “Flexible Like Liquid.” and “A solid yet flexible typeface for screens.”
Iterating
Tested out various compositions. Decided the most effective layouts were the simplest ones—keeping Tisa and the logo within the first half of the page, and the body text in two columns.
Color Palettes
Experimented with bright/lively palettes. Tried to find a balance between overly boastful and timid colors. Blue tones felt the most successful in conveying fluidity.
Reflection
This project taught me a lot about finding the best way to convey the characteristics of my typeface. Initially, I felt a bit overwhelmed by the number of different areas Tisa is used in, areas ranging from app interfaces to blogs to printed magazines. But I found a way to use this idea to my advantage by making it the focus of my spread, using organic shapes that were fluid to help convey the idea of multi-purposefulness.
This project also taught me about creating an intuitive path throughout the spread for the reader to follow. I learned how to use signals, like drop caps, shapes, and colors, to create starting points for my reader and to shift bodies of text in a way that communicated a relationship across the page.
